Week 2B: Business Research
Free People
freepeople.com
Free People is an American based, ready-to-wear bohemian chic apparel and accessories company under the same LLC as Urban Outfitters and Anthropologie.
They use Instagram, Facebook, Pinterest, Twitter, and Youtube. I was able to find their presence on all of these platforms on their website.
- Usage: daily
- Last Post: 1 hour ago (as of 9:45 am, 2/8/2020)
- Followers: 3.7 million
- Usage: daily
- Last Post: 18 minutes ago (as of 9:48 am, 2/8/2020)
- Followers: 1.7 million
- Followers: 891.9k
- Usage: weekly
- Last Post: January 30, 2020
- Followers: 230k
YouTube
- Usage: weekly
- Last Post: 2/5/2020
- Followers: 51.5k
Free People Uses Instagram and Facebook the most of any platforms they're present on. Their Pinterest seems to be used for mood boards, new clothing collections, and the products they have on their website. Their YouTube is used a lot for their self care and wellness campaigning and some style guides.
Dolls Kill
dollskill.com
Dolls Kill is an American based alternative clothing and accessories company.
They use Instagram, Facebook, Twitter, Snapchat, Youtube, Tumblr, and Pinterest.
- Usage: daily
- Last Post: 11 hours ago (as of 10:15 am, 2/8/2020)
- Followers: 3.4 million
- Usage: daily
- Last Post:
- Followers: 865k
- Usage: daily
- Last Post: 42 minutes ago (as of 10:17 am, 2/8/2020)
- Followers: 52.7k
Snapchat
YouTube
- Usage: weekly
- Last Post: 23 hours ago (as of 10:18 am, 2/8/2020)
- Followers: 19.7k
Tumblr
- Followers: 163.2k
Dollskill uses and interacts on Instagram, Facebook, and Twitter most frequently, but does have a presence on tumblr, which adds to their alternative company aesthetic.
Motel
us.motelrocks.com
Motel is an American based clothing and accessories company.
They use Facebook, Instagram, Twitter, Pinterest, Youtube, Snapchat, and TikTok.
- Usage: daily
- Last Post: 1 hour ago (as of 10:32 am, 2/8/2020)
- Followers: 388k
- Usage: daily
- Last Post: 2 hours ago (as of 10:34 am, 2/8/2020)
- Followers: 1.7 million
- Usage: daily
- Last Post: 3 hours ago (as of 10:37 am, 2/8/2020)
- Followers: 30.4k
- Followers: 39.6k
YouTube
- Usage: inactive
- Last Post: July 2, 2019
- Followers: 433
Snapchat
TikTok
- Usage:
- Last Post: 10 hours ago (as of 10:39 am, 2/8/2020)
- Followers: 68.7k
Motel Probably doesn't have as large a following, even on their more frequently used platforms because they're a line carried by a lot of retailers rather than directly from the manufacturer. They've started something newer by interacting and posting on TikTok with short fashion clips and videos.
Steve Madden
- Usage: daily
- Last Post: February 6, 2020
- Followers: 1.36 million
- Usage: every couple days
- Last Post: February 5, 2020
- Followers: 73k
- Followers: 46.5k
- Usage: daily
- Last Post: 15 hours ago (as of 10:45 am, 2/8/2020)
- Followers: 2.6 million
YouTube
- Usage: bi-monthly
- Last Post: November 24, 2020
- Followers: 3.48k
Snapchat
Rebecca Minkoff
rebeccaminkoff.com
Rebecca Minkoff is an American based handbag and accessories company.
They use Instagram, Facebook, Twitter, YouTube, Snapchat, and Pinterest.
- Usage: daily
- Last Post: 3 hours ago (as of 10:51 am, 2/8/2020)
- Followers: 910k
- Usage: daily
- Last Post:
- Followers: 440k
- Usage: scarcely
- Last Post: January 22, 2020
- Followers: 887.8k
YouTube
- Usage: sporadically
- Last Post: 4 days ago
- Followers:
Snapchat
- Followers: 157.7k
Rebecca Minkoff is a business targeting a slightly different audience than the other companies I've used for this assignment and because it is an older audience they're targeting, it makes sense they're primarily using platforms used by older audiences.
I noticed that the companies are more active on social media applications other companies use, but some also use applications less commonly by businesses. Dollskill using Tumblr was a bit surprising for me to see because I haven't thought about the platform itself much in years. Its a creative tactic for the company, though because they appeal to an alternative base and that platform is frequently used by the same base.
Rebecca Minkoff was an example of how a more traditional, older clientele base requires more focus on certain social media platforms as well. I know many adults 35+ that primarily use Facebook and Instagram, and it doesn't make sense for a company with that base to focus time, money, and energy on marketing, interactive, and staying active on platforms not contributing to positive figures overall.
I enjoyed looking at the different factors of each company's social media activity because I know how important that is to track. The tracked results are vital for efficiently posting and advertising, and potentially spending money, on the social media platforms that work best for a specific business and reaches their customer base.
Lorin, great job on the blog. It was interesting to read about different clothing and accessory companies. (I've been living in leggings and t-shirts for the last year). You had a great observation about Motel using TikTok. That is a great way to show their clothing and interact with current and potential customers.
ReplyDeleteHello Lorin! Great research field:) I’m doing a little bit of fashion (K fashion) and it’s so much to research in the social media field! I’ve seen Dolls Kill on Instagram and it’s a super unique clothing brand with such a creative aesthetic, great to research and take notes on! 📝
ReplyDeleteThe company's that you choose were super interesting but I almost wish you wrote it without the bullet points and used more of a paragraph format because it would be a little easier to look at and digest. Overall the information was great and it looks like you put a lot of work into this blog post. Great job!
ReplyDelete